Hey Diana, I haven't come across a definite number for Adblock users (or ad bathroom breaks), as different sources use different metrics therefore producing different results, quantifying this kind of data can be a little challenging, and Adblock usage greatly differs by state. If I had to estimate based on what I've seen, I'd say a bit more than 1 out of 3 people use an adblocker of some sort.
Ads can affect us in many different ways, which would be too long and detailed to list in the comments sections. However you're in luck! Because I am working on a post about the effect of targeted ads, which should drop in the near future. I'll let you know when that happens!
But, here's a super condensed TLDR version of the incomplete information I've found to date so that you don't leave with no answers :) Feel free to correct me if I'm wrong:
1) Ads could make us buy things we don't need.
2) Marketers (through ads) use product placement to keep their products on the minds of customers, and we know that with more exposure and repetition comes familiarity and trustworthiness, therefore a change of ideals, therefore a better brand image.
3) Ads are annoying, they take up bandwidth, time and unnecessary space, which could lead to feelings of irritation.
4) Targeted ads need a lot of data to be effective, therefore a bigger risk of data breaches as more data is collected and shared.
5) Ads could be used to manipulate you, sway you or reinforce existing beliefs, as mentioned in this series of posts. This could range from ice cream flavor to political bias.
How many others block ads or use them as bathroom breaks? Just curious about how we're affected by ads.
Hey Diana, I haven't come across a definite number for Adblock users (or ad bathroom breaks), as different sources use different metrics therefore producing different results, quantifying this kind of data can be a little challenging, and Adblock usage greatly differs by state. If I had to estimate based on what I've seen, I'd say a bit more than 1 out of 3 people use an adblocker of some sort.
Resource: https://backlinko.com/ad-blockers-users
Ads can affect us in many different ways, which would be too long and detailed to list in the comments sections. However you're in luck! Because I am working on a post about the effect of targeted ads, which should drop in the near future. I'll let you know when that happens!
But, here's a super condensed TLDR version of the incomplete information I've found to date so that you don't leave with no answers :) Feel free to correct me if I'm wrong:
1) Ads could make us buy things we don't need.
2) Marketers (through ads) use product placement to keep their products on the minds of customers, and we know that with more exposure and repetition comes familiarity and trustworthiness, therefore a change of ideals, therefore a better brand image.
3) Ads are annoying, they take up bandwidth, time and unnecessary space, which could lead to feelings of irritation.
4) Targeted ads need a lot of data to be effective, therefore a bigger risk of data breaches as more data is collected and shared.
5) Ads could be used to manipulate you, sway you or reinforce existing beliefs, as mentioned in this series of posts. This could range from ice cream flavor to political bias.